| Publisher | Microsoft | ||
|---|---|---|---|
| Format | WORD | Date added | 01 Sep 2004 |
| Topics | Sales - Marketing, Methodology | ||
| Downloads | 48 | ||
The Business Marketing Organization of Microsoft Corporation faces the challenge of developing marketing resources and advertising content that it must distribute to field offices worldwide. Each marketing campaign can demand hundreds of documents, and coordinating the creation and delivery of those pieces requires constant communication. Without formal project management tools, employees were having trouble allocating resources and meeting deadlines for content delivery, and executives lacked insight into project status. Microsoft worked with partner Pcubed to develop a customized Microsoft Office Enterprise Project Management Solution to help the organization remove bottlenecks, streamline communication, increase efficiency, centralize documentation, and coordinate work across different groups - all of which facilitates the on-time delivery of marketing content to employees around the globe.
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