| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 01 Jul 2007 | |
| Topics | Customer Support Services, Call Center - Contact, Business Intelligence - Data Warehousing | ||
| Downloads | 159 | ||
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with more than 70 global manufacturing and technology research centers. The company wanted to centralize customer information to optimize business processes. The challenge was to allow the organization to manage marketing campaigns internally and align customer data with call center capabilities to enhance service and capitalize on sales opportunities. The company implemented Oracle Business Intelligence Suite Enterprise Edition to deliver companywide visibility into customer Information. It also eliminated data redundancy and enhanced data accuracy by consolidating three siloed customer databases into one common data set.
Did you find this white paper useful?
19 out of 50 users found this white paper useful
Related white papers
Recommended Practices for PC Fleet Management for Mid Market and EnterpriseOrganizations
PC management is both costly and ongoing. Desktop support alone soaks up 30-45 percent1 of IT budgets. But optimizing your PC fleet management strategy will produce efficiencies and lower costs. ...
Virtual IT Revolutionises IT Support with Intel? vPro? processor technology
Since its launch in 2001, Virtual IT's guiding principle has been, 'We'll look after your IT so you can look after your business'. And in a relatively short time the company...
Improving Patient Care with a High-Performance CampusFabric
The University of Rochester Medical Center (URMC), a large medical treatment and research campus in upstate New York, is the university's primary medical facility for education, research, and patient care....
Applying Knowledge Management to Project Management
Knowledge Management is a growing, interdisciplinary field that is dedicated to how we acquire, organize, manage, share, and utilize knowledge and information. This white paper will examine some of the...
Accurate Costing Is Key to Profitability
Companies worldwide are confronting a period of extreme volatility in commodity and other prices as well as exchange rates. This has intensified the challenge of dealing with changing customer requirements,...
Harvey Nichols - Commitment to Customer Satisfaction
One of the UK's best known premium retail brands, Harvey Nichols has a varied and growing IT infrastructure, with an IT department supporting 2,000 users generating over 1,000 support calls...
The Collaboration Advantage
In the global economy, the nature of business relationships is changing rapidly and executives at companies of all sizes realise the need to collaborate and partner more frequently with suppliers, customers...
