| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 01 Jul 2007 | |
| Topics | Customer Support Services, Call Center - Contact, Business Intelligence - Data Warehousing | ||
| Downloads | 160 | ||
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with more than 70 global manufacturing and technology research centers. The company wanted to centralize customer information to optimize business processes. The challenge was to allow the organization to manage marketing campaigns internally and align customer data with call center capabilities to enhance service and capitalize on sales opportunities. The company implemented Oracle Business Intelligence Suite Enterprise Edition to deliver companywide visibility into customer Information. It also eliminated data redundancy and enhanced data accuracy by consolidating three siloed customer databases into one common data set.
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