| Publisher | OReilly Media | ||
|---|---|---|---|
| Format | 236.5KB PDF | Date added | 02 Sep 2005 |
| Topics | Web Content Management, Web Development and Design, Online Trading | ||
| Downloads | 0 | ||
Web measurement is not a silver bullet; in fact, outside the realm of law enforcement and werewolf hunting, there are no silver bullets. In order to be successful with the web measurement program, the user has to treat it like any other business process through such things as Customer Relationship Management (CRM), Sales Force Automation (SFA), and Enterprise Resource Planning (ERP). There needs to be an abbreviation for web measurement - for example, "WMO" for "Web Measurement and Optimization," which captures the fact that the user measures for improvement's sake, or "SMI" for "Site Metrics Integration," which expresses the need to integrate the metrics with other site operation strategies.
Did you find this white paper useful?
3 out of 6 users found this white paper useful
Related white papers
GUIDEBOOK: ORACLE'S SIEBEL CRM ON DEMAND
Oracle's Siebel CRM On Demand has leveraged its history and experience in CRM to provide customers with deeper functionality to drive competitive advantage. Nucleus found Siebel CRM On Demand customers...
Oracle Blends Managed Services With OnDemand Pricing
Growing businesses are increasingly realising that Managed Services offer a scalable, flexible route forward. This whitepaper explores Oracle Managed Services offerings for PeopleSoft and Siebel, and sees how they can...
Manage Web content by integrating IBM software with your existing systems.
The rapid growth of Web-based initiatives means organizations need to manage large amounts of targeted data. Existing enterprise content management (ECM) systems can be integrated with IBM Lotus Web Content...
Microsoft and CSC Present: FirstPoint Enterprise Content Management Solution in Life Sciences
Discover the value of automating what were once time consuming and counterproductive business processes while leveraging the existing investments in Microsoft Office and SharePoint. FirstPoint delivers a superior user friendly...
Raad Voor de Kinderbescherming NL Better Protects Children With Case Management Solution
Raad voor de Kinderbescherming NL conducts its work from 22 locations. In the past, all regions used their own unique versions of systems and databases to handle the influx of...
Tufts Health Plan Improves Member and Provider Services and Accelerates Internal Processes
Tufts Health Plan's legacy document management system did not have a Web-based, central content repository and could not integrate with various Tufts Health Plan databases. It also lacked other critical...
Blue Cross and Blue Shield of Minnesota Improves Timeliness of Web Content and Reduces IT Complexity
Blue Cross and Blue Shield of Minnesota is Minnesota's oldest and largest nonprofit health insurer - serving approximately 2.9 million members. Blue Cross and Blue Shield of Minnesota wanted to...
