With a few notable exceptions, every time the user looks at a page on the World Wide Web, somewhere there is a computer that makes note of this fact. Visit a web site designed for parents of small children, then visit another site that is devoted to consumer electronics, and somewhere a computer slowly builds a profile of your interests. Take a few minutes to "Register" for an account with the user's email address, and he or she will soon start receiving a stream of emails in the inbox hawking "Special offers." As the Web has created unprecedented opportunities for consumers, it has also created heretofore unimaginable possibilities for marketers, sales organizations, hucksters, tricksters, and outright criminals.
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