| Publisher | SAP | ||
|---|---|---|---|
| Format | Date added | 28 Sep 2007 | |
| Topics | CRM Software, ERP | ||
| Downloads | 1 | ||
GASAG Berliner Gaswerke AG is the former municipal gas utility company of Berlin, Germany. In order to effectively compete in a deregulated market and increase its market share, GASAG implemented the mySAP Customer Relationship Management solution. This gave it the tools it needed to focus on customer acquisition and retention.
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