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High-End Fitness Club Anticipates Pump-Up in Sales From New Sales Tool

PublisherMicrosoft
Format WORDDate added11 Sep 2007
Topics CRM Software, Business Management, Sales Force Automation
Downloads98

Equinox Fitness operates 38 high-end fitness clubs across the United States and has grown 400 percent in the last five years. To continue its rapid growth, Equinox needed to modernize its sales process to improve lead management, sales forecasting and closing rates. Working with a Microsoft Gold Certified Partner, Equinox automated its sales process and used customer relationship management software to help its people make more sales, more easily. It's not only the front-line salespeople but also managers who benefit from using the new tools, with important insight into their overall sales pipeline and improvements to their ability to drive team performance.

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