Based in Lincoln, Nebraska, Sandhills publishes trade magazines (and their Web counterparts) for the heavy equipment, agriculture equipment, aircrafts, over the road trucks and personal computing industries, including Machinery Trader, Truck Paper, PC Today, and others. Many of Sandhills' advertisers lack the resources to support a sophisticated Customer Relationship Management (CRM) system - but risk missing sales opportunities without one. Sandhills decided to offer hosted Microsoft Dynamics CRM to its equipment dealer advertisers as part of its broad suite of online Dealer Services package.
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