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Global PR Teams Discover Opportunities Using Collaborative Web Application

PublisherMicrosoft
Format HTMLDate added05 Sep 2007
Topics Programming Languages, .NET, Application Development
Downloads49

Weber Shandwick serves clients engaged in global public relations campaigns. To promote and provide advocacy on behalf of its clients, the agency relied on a mission-critical contact management application that had become difficult to use and slow. To underscore its reputation for providing unparalleled service, Weber Shandwick wanted to develop a custom application that would address the company's unique needs. Weber Shandwick met its budgetary goals and streamlined development by turning to breakthrough Microsoft technologies, including Microsoft ASP.NET AJAX. A small team created the collaborative extranet, called WeberWorks, in just six months. Flexible Microsoft Web programming technologies and a complete business intelligence platform power an innovative user experience and make the new application easier for programmers to maintain, extend, and customize.

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