Search Engine Marketing (SEM) is now mainstream marketing for many of the Fortune 500, but how can one get more out of this medium? How can a person use Search to inform messaging, branding, and be a part of social media. This webcast is how to take Search to next level. The webcast will be centered around how to maximize efficiencies from Search. How to think of it, sell it to upper management, and how to create a disproportionate advantage against the competition.
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