Social media is dramatically impacting how it engages customers. Traditional means of communication through messaging and marketing campaigns are no longer adequate. The new social media, blogging, user communities, podcasting, and social networking are increasingly becoming tools of choice for businesses seeking to establish a truly customer-centered paradigm. The presenter of this webcast provides a framework to understand and use the latest social media tools: blogs, podcasts, and social networks. The attendee of this webcast will hear how to develop a successful business ecosystem that enables the customers to be active participants within the business.
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