Artaker CAD Systems specializes in computer-aided design (CAD) solutions for the engineering, architecture, and construction markets. The company wanted to improve the company's Customer Relationship Management (CRM) capabilities to drive improved service and sales. The challenge was to ensure rapid and seamless implementation of a new CRM system in terms of training and business continuity and preserve the company's IT investment in its legacy Enterprise Resource Planning (ERP) system. The company implemented Oracle's Siebel applications to create a comprehensive and Web-based CRM system that provides a 360-degree view of customers and their relationship with Artaker.
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