Software, inarguably, represents a key asset and investment for any organization. Yet by not embracing active efforts to systematically and strategically manage these critical investments, too many companies fail to treat these assets with care commensurate with their value. For many organizations, the concept of "Software asset management" takes on a very narrow meaning and is primarily aimed at achieving license compliance or surviving an imminent software audit. This reactive model often leaves businesses scrambling to locate and assemble information regarding the whereabouts and entitlement status of specific software applications - wasting significant time and resources in the process - rather than looking through a longer-term lens that could truly maximize their IT and software investments across the organization.
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