Gulf Coast Seal distributes the O-rings, seals, and gaskets that keep oil and gas pipelines secure and leakproof. The 130-person company in Houston, Texas, made a U.S.$37,000 investment in an e-commerce system that it expects to yield up to $5 million in additional revenue within three years, due to the ability to serve more customers and serve current customers better. Using Microsoft Commerce Server 2007 and Microsoft BizTalk Server 2006, Gulf Coast Seal created a full-service e-ordering site that allows customers to place orders, check order status, and self-service every aspect of their account. Not only will the system enable Gulf Coast Seal to handle more customers but to do so without increasing staff.
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