| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 30 Jun 2007 | |
| Topics | Sales Force Automation, Data Recovery - Security, Database Applications | ||
| Downloads | 22 | ||
Passauer Neue Presse (PNP) is a regional newspaper zoned in 10 zones with a daily circulation of approximately 180.000. The company wanted to find a state-of-the-art advertising system that not only optimizes the sales process, but also provides greater efficiencies in sales force automation and customer service management and in the process creates a proactive selling environment. The challenge was to gain high efficiency and automation and implement a highly scalable advertising system. PNP installed the advertising solution CCI AdDesk which is based on Oracle Database Enterprise Edition (including Oracle Data Guard).
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