Afibel is a catalog and telesales-retailer specializing in ready-to-wear clothing for older men and women. The challenge was to modernize the applications used by telesales staff at the call center to make it more user-friendly and raise customer satisfaction and reduce training time of telesales sales recruited on fixed-term contracts during seasonal peaks. The company replaced an outdated telesales application with one developed in Oracle Application Express and run on Oracle Database, enabling Afibel to manage orders end-to-end, generate new customers, and manage sales-promotion events.
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