Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing marketing, distribution and technology solutions for the travel industry. The challenges were to standardize and integrate sales processes and information; enhance visibility of cross-selling and upselling opportunities; and ensure a high level of customer service. The company implemented Oracle's Siebel applications for sales, customer contact, and service to integrate disparate systems - enabling greater visibility into the sales process and enhancing customer service.
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