| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 30 Jun 2007 | |
| Topics | CRM Software, Sales Force Automation | ||
| Downloads | 16 | ||
A division of Yellow Pages Group Company, SNAP Guides Inc. markets the Home Improvement Issue and Caregiver Solutions specialty books, two new products that Yellow Pages Group and Transcontinental Media introduced in 2006. The company wanted to automate and standardize the sales process. The challenge was to enable sales tracking capabilities and achieve rapid implementation of Sales Force Automation (SFA) solution that enables scalability moving forward. The company selected Oracle's Siebel CRM On Demand hosted solution to standardize and automate the new company's sales process, while providing a scalable and flexible foundation to support future growth.
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