The goal of this paper is to explain the consent factors described in the Anti-Spyware Coalition's Risk Model Report. While the main audience for this paper is anti-spyware vendors, Anti-Spyware Coalition (ASC) believes that it will also aid publishers of potentially unwanted technologies to make their products less harmful and more desirable to users, and therefore will benefit users, software publishers and anti-spyware developers alike. This paper is aimed at providing best practices suggestions for publishers of software that use these technologies.
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