| Publisher | IBM | ||
|---|---|---|---|
| Format | 346.3KB PDF | Date added | 01 Apr 2005 |
| Topics | Strategic Planning, Customer Support Services, CRM Software, Sales - Marketing | ||
| Downloads | 56 | ||
How can retailers create a more pleasurable and satisfying shopping experience that will meet the needs and demands of today's customers? The customer-centric store can deliver a superior shopping experience, resulting in higher customer satisfaction, more frequent shopping visits and a larger wallet-share. This white paper examines the four imperatives needed to create a customer-centric store.
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