Web pages can be designed to inform and to influence, not to impress, so that they deliver the messages and the meaning in the data with images that are easily and quickly interpreted, and that have memorable significance. Graphs can be constructed to deliver overview impact, to accelerate decision-making, and - for situations where it is needed - precise detail, to facilitate reliable decision-making. Tables can be constructed to design to accelerate information-finding, rather than to adhere to the old spreadsheet paradigm of a big pad of ruled paper. This is a paper about best technical practices, key design ideas, and The Power of Simplicity for publishing information on the Web.
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