| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 30 May 2007 | |
| Topics | CRM Software, ROI - TCO | ||
| Downloads | 14 | ||
Idaho Technology, Inc. develops the fastest, highest-quality machines in the world for pathogen identification and DNA analysis. The privately owned company wanted to improve efficiency and effectiveness of the sales process. The challenge was to improve ability to capture, track, and utilize marketing information and utilize sales and marketing resources more effectively. They also wanted to increase Return On technology Investment (ROI). The company rapidly deployed a flexible, easy-to-use, and feature-rich Customer Relationship Management (CRM) system with Siebel CRM On Demand and gained the ability to extend ROI across a range of sales and marketing functions by leveraging the system's extensive functionality.
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