| Publisher | Carlson Marketing | ||
|---|---|---|---|
| Format | Webcast | Date added | 12 May 2007 |
| Topics | Customer Support Services, Sales - Marketing | ||
| Downloads | 15 | ||
Today's businesses have all the technology they need to treat different customers differently, and many are doing so. But customers often resist, don't they? They smell manipulation in the air. Today's customers have long memories. They will only be back to do more business with the firm if they are treated the way one would want to be treated if they were the customer. In this webcast, the attendee will learn how information technology can help to get the most from the customer value proposition and how to optimize the balance of long-term as well as short-term value created by the customers.
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