| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | Webcast | Date added | 12 May 2007 |
| Topics | Knowledge and Data Management, Data Mining - Analysis, Point of Sale Devices | ||
| Downloads | 21 | ||
In this webcast the presenter explains how to use weekly Electronic Point Of Sale (EPOS) data from retailer extranets to improve the sales effectiveness and profitability of the Promotional Programmes. Other manufacturers have already used the approach to obtain on-going gains of over 1 million Euros per annum. With the help of a case study from a major European market, the presenter shows how one Consumer Packaged Goods (CPG) manufacturer has developed a systematic, computerised approach to analysing this data to extract key learnings on the effectiveness and profitability of its promotional programmes.
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