| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | Webcast | Date added | 12 May 2007 |
| Topics | Data Mining - Analysis, Business Intelligence - Data Warehousing, Sales - Marketing | ||
| Downloads | 3 | ||
This webcast focuses on marketing's difficult task of keeping a hand in the multitude of concerns that truly formulate the customer experience, rather than being pigeon holed into a simple MarCom role. Naras uses real world, candid and often entertaining case studies and thoughtful analogies to show how marketing is the "Brain" of the customer experience, and how companies are built and too often toppled due to a bad marriage between operations and marketing. This includes the ability to assert appropriate influence via "Remote" rather than stepping behind the wheel, to build the brand, revenues and customers that sell.
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