Dynamic warehousing is IBM's new strategy to help organizations squeeze the greatest possible business value out of their information. As a leader in data warehousing, IBM has worked with hundreds of customers to solve their information management challenges. Based on work with leading retailers, financial institutions, manufacturers and healthcare providers, IBM has built a path to achieving dynamic business insight. This white paper defines dynamic warehousing and highlights its business benefits along with how the data ware-house must evolve and be expanded to support new capabilities. First, the paper examines the general technical and environmental factors that limit current data warehousing approaches; then it explores dynamic warehousing and its benefits; and the paper ends with a look at the evolving role of data warehouses.
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