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On Demand Content Management Solutions for Retail From IBM: Empowering the Store Team

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29 out of 46 users found this white paper useful


Publisher IBM
Publisher Registration N/A
Topics Database Management, Application Development Date added 01 Feb 2004
Downloads 12 Format 974.1KB PDF

Nowadays consumers are better informed and more demanding than ever. They want excellent value, responsive service and the ability to peruse and purchase goods 24x7. Successful retailers must meet the needs of these discriminating shoppers consistently and effectively - even during times of economic uncertainties. That's where IBM comes in. IBM offers a broad range of business solutions that enable retailers to achieve market differentiation, reinvigorate customer relationships, streamline the supply chain, seize new growth opportunities, maximize operational effectiveness and lower training costs. At the core of the IBM retail offerings are powerful integration technologies that connect store applications seamlessly with back-end systems and processes. Such integrated solutions allow stores to make better decisions and respond to customer needs more quickly.

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29 out of 46 users found this white paper useful


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