Every day, millions of people use Instant Messaging (IM) and Web conferencing to make critical business decisions. People share ideas, find answers and make connections. This real-time technology has helped flatten the world, eliminating the barriers of time and space that previously separated people. And already, something else is changing. Companies that started out thinking they were simply using a real-time communication tool have discovered that they are now transforming themselves into real-time businesses. This technology - and the power of collaborative knowledge - has profoundly changed how the business is done. Becoming a real-time business does not happen by bending people to fit the technology; instead, it is the result of embracing the social, creative and entrepreneurial nature of people, and extending it.
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