Developers of consumer display products (i.e., High-Definition TeleVisions (HDTVs), monitors, and projectors) face a daunting design challenge. The Application-Specific Standard Products (ASSPs) that have been used in these products historically are built with custom ASIC development cycles, typically three to five years. However, the consumer market demands new products and features on a yearly basis. The result is that consumer product developers cannot rely solely on fixed-function ASSPs to deliver the frequency of innovation demanded by their customers. Increasingly, these developers are turning to FPGAs to augment standard chipsets, thereby adding advanced features and capabilities in a shorter time frame (usually six to nine months).
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