Word of mouth has become a very important tool for marketers, as traditional marketing methods simply don't reach their target audiences with the same effectiveness as they did just a decade ago.
However, the recent surge in social networking has drawn attention to "buzz" or "viral" marketing. There are many opinions about how to identify influential individuals and connect with them in ways that encourage this type of message movement, but little hard data exists.
To help provide this important hard data, CNET Networks conducted a comprehensive study across many different audiences, using a variety of research methods. Download this case study to find out what surprises were discovered.
Did you find this white paper useful?
22 out of 50 users found this white paper useful
Related white papers
Website Lead Generation for Efficient Successful Prospecting
As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays unknown for...
Live Webcast: Virtualizing Sales and Marketing
Many companies have begun to move their outbound marketing programs to the Internet and virtualized their sales activities. The apparent benefits include lower costs and increased sales -- but do...
Taking Full Advantage of Your Online Channel Insights
Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to...
Saving Goliath: Growing a Large Scale Internet Marketing Channel
While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not...
Online Support Communities: Best Practices and Deployment Tips for Reducing Costs and Increasing Customer Satisfaction
Harnessing customer feedback to improve your products and services can translate into a real competitive advantage. That's why a growing number of companies are deploying online support communities. Indeed, a...
Effectively Marketing Your SaaS Offering
The Software as a Service (SaaS) and Web application delivery model presents significant new sales opportunities. Demand for SaaS applications are forecasted to grow over the next several years. In...
End-User Experience Monitoring: The Missing Link
To make the most of your web site, web analytics technology is necessary but not sufficient. A vital complement is end-user experience monitoring, supplemented by other tools that can monitor...
