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Understanding Influence, and Making It Work For You: A CNET Networks Study

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22 out of 50 users found this white paper useful


Publisher CNET Networks
Publisher Registration N/A
Topics Site Marketing, Sales - Marketing Date added 17 Apr 2007
Downloads 26 Format PDF

Word of mouth has become a very important tool for marketers, as traditional marketing methods simply don't reach their target audiences with the same effectiveness as they did just a decade ago. However, the recent surge in social networking has drawn attention to "buzz" or "viral" marketing. There are many opinions about how to identify influential individuals and connect with them in ways that encourage this type of message movement, but little hard data exists.

To help provide this important hard data, CNET Networks conducted a comprehensive study across many different audiences, using a variety of research methods. Download this case study to find out what surprises were discovered.

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22 out of 50 users found this white paper useful


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