In this five-minute, audio-enhanced presentation Guy Creese, Burton Group Senior Analyst in Collaboration and Content Management Strategies Service, discusses the pros and cons related to Google Enterprise Apps, Software as a Service (SaaS), and Google's company culture. Creese also explores the idea of user segmentation; drawing a line between the power user and shallow user. Finally, hear a brief explanation about the disruption Google is causing as related to market players like IBM, Microsoft, and Oracle and the likelihood of a startup lottery.
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