Specialist music retailer HMV has more than 200 stores across the U.K. and Ireland and an online store, HMV.co.uk. The revolution in digital music prompted HMV to develop its own digital offering with a different, more customer-focused approach than its IT-based competitors. It chose to build HMV Digital on Microsoft products and technologies, including the Microsoft .NET Framework and Microsoft Windows Server System, working closely with Microsoft Services and the Microsoft Windows Media Player product division. The retailer's proven understanding and experience in the music industry, combined with Microsoft products and technologies, has given HMV the potential to lead the digital market.
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