Producing trial-version software is expensive, however, and companies have no way of knowing if customers even install or use the software. Surgient, of Austin, Texas, a leading provider of on-demand applications, has developed a cost-effective online software evaluation solution that uses Microsoft Virtual Server 2005 to deliver a better customer experience. By using the Surgient Virtual Demo Management System (VDMS), software companies can set up virtual training labs where prospective customers can test-drive products without disks, downloads, or installations. Virtual machine - based software trials dramatically reduce trial costs, reach many more users, improve user satisfaction, and help companies to better measure campaign effectiveness.
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