| Publisher | IBM | ||
|---|---|---|---|
| Format | Date added | 15 Mar 2007 | |
| Topics | Call Center - Contact, Web Services, Service-Oriented Architecture | ||
| Downloads | 45 | ||
Based in Columbus, Ohio, Nationwide is one of the largest diversified insurance and financial services organizations in the world, with more than US$158 billion in assets. The core challenge faced by company was a unified, "360-degree" view of its customer relationships. The company's vision of making processes more customer-centric ran into the prevalent reality in insurance today - product-centric, independent information systems. The company needed an efficient and flexible way to overcome this barrier. With the help of IBM, Nationwide broke through this barrier by creating an advanced integration hub that joined customer information from all its lines of business. With this as a foundation, Nationwide is now able to transform its customer-facing processes and provide a more holistic experience.
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