Mobile devices have become a direct extension of the eyes, ears, voice and mind. They have become our constant companions. The authors rely on them to stay in touch, guide the activities, and entertain us. They have evolved from merely functional tools. Simple voice and data services are no longer sufficient. The authors have a much greater expectation now. To meet the expectations, a new class of mobile service is emerging called engaging mobile experiences. Engaging mobile experiences put the user experience first. As a result, these experiences prioritize usability, offer new services and deliver content instantaneously. But much more importantly, they build a powerful affinity with the user.
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