The next mobile revolution will see wireless phones used as music players, cameras and payment instruments. The user interface must make each application seem natural. Flash Lite can play a crucial role in this transformation of mobile phones into multifunctional handheld terminals. To obtain a clear overview of the status of Flash Lite and its impact on the mobile content market in Japan, the Yankee Group undertook a series of interviews with Japanese carriers and content providers. This paper provides an overview of the mobile content market in Japan, focusing especially on i-mode. The paper then details the use of Flash Lite by NTT DoCoMo and KDDI/au.
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