The web is becoming more and more graphical and the average size of pages has been growing during the years. Most users enjoy fast download of heavy pages, and the experience of using the web is highly visual. The mobile Internet, e.g. WAP or i-Mode, provides a considerably more limited environment for Internet usage. Although bigger colour displays are rapidly becoming more common with mobile devices, the network bandwidth still is limited. An interesting question for the mobile Internet site developers is: What is more important for the mobile Internet users, a graphical user interface with images, or quick download times? Users are used to have both of these on the fixed web, but in the mobile Internet, one needs to select one or the other.
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