In this thought-provoking article from AMR Research, author Bruce Richardson discusses recent trends in the Research and Development (R&D) arena and explains why "everyday low prices," which are great for consumers, make it hard for manufacturers and vendors to create a sustainable competitive advantage. Richardson goes on to outline the reasons why many companies are now "outsourcing innovation"--that is, their product design and development functions--in an effort to focus more on their true core competencies.
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