As service providers in the broadcast industry face unprecedented competition for viewers, new encoding technology can be deployed to deliver more content over existing bandwidth to deliver the new, advanced services consumers are demanding. A technologically superior implementation by Scientific Atlanta of the MPEG-4/H.264 Advanced Video Compression (AVC) encoding standard will enable service providers to take advantage of bandwidth savings while delivering the high-quality video experience that High-Definition TeleVision (HDTV) demands through the implementation of single-slice AVC encoding.
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