Given the growing demand for mobility products and the burgeoning wireless infrastructure, getting started in the Build-To-Order (BTO) notebook business is just plain the right thing to do. Volumes of market data consistently point to the continued growth of the mobile platform; not embracing it is to risk losing the loyal customers. Plan the strategy and follow the steps presented in this whitepaper as a starting point for a successful entry into BTO notebooks. By providing a superior product and a positive customer experience that surpasses expectation, the reader is strongly positioned to win with BTO notebooks.
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