| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 22 Feb 2007 | |
| Topics | CRM Software, Business Management | ||
| Downloads | 15 | ||
LaSer Fidelisation, formed from the combination of two existing companies within Groupe Galeries Lafayette, had recently extended its customer loyalty services to external clients for the first time ever. LaSer needed an efficient way to leverage the experience of legacy companies while supporting its own unique channels and business processes. LaSer Fidelisation implemented Oracle's PeopleSoft Enterprise Customer Relationship Management (CRM) to manage three million customers across eight European countries.
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