IBM's Lotus Sametime, the stalwart crossover player in both the Enterprise Instant Messaging (EIM) and Web conferencing markets, seemed to stall over the last two to three years as an IBM branding effort took the popular application through a name change nobody recognized; a seeming de-emphasis in favor of IBM's portal-based products; and marketing clashes with IBM's newer, but in many ways similar, Workplace Collaboration line. But announcements at IBM's 2006 Lotusphere event underscore that there is new strength and fresh thinking at IBM about collaboration in general and Sametime in particular, and give great optimism about how IBM can convince buyers that it has a revitalized agenda and innovative products for enterprise collaboration that are just as strong as those from archrival Microsoft.
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