| Publisher | Sage Software | ||
|---|---|---|---|
| Format | Date added | 23 Jan 2007 | |
| Topics | Sales - Marketing | ||
| Downloads | 40 | ||
Salespeople at BlueCross BlueShield of Tennessee (BCBST) had been using a contact management system that was "Very antiquated." With a growing business selling through a three-pronged salesforce, BCBST knew it was time to upgrade. The company wanted to overcome a lot of inefficiencies they were experiencing with the old system. The company looked at many different products. The company was aware that they would have to highly customize whatever they bought because everybody does business differently. Sage CRM SalesLogix fit the bill in that respect, as well as in cost. Sage CRM SalesLogix offered another key to CRM success: salespeople would use it.
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