| Publisher | Sage Software | ||
|---|---|---|---|
| Format | Date added | 23 Jan 2007 | |
| Topics | Sales - Marketing | ||
| Downloads | 28 | ||
CPS is a sales and service group of companies based in Ontario, Canada, that includes Control Panel Systems and Complete Packaging Systems. CPS maintains both an outside sales force and an inside team of customer service professionals who support them. CPS endured widespread inefficiencies due to a lack of integration between its various databases. To remain competitive, the company realized it needed a better way to track its sales processes. The company implemented Sage CRM, a Web-based CRM solution, which integrates with Sage Accpac and Microsoft Outlook so outside sales staff can share information with management, accounting, and inside sales.
Did you find this white paper useful?
28 out of 50 users found this white paper useful
Related white papers
Turning customer interaction into profitable relationships
Effective customer communications boost customer loyalty, ensure brand and regulatory compliance, reduce environmental impact and help control a range of costs - through IT maintenance, printing, call centre operations and...
DOC1 Suite from Pitney Bowes Business Insight- a Butler Group Technology audit report
In the Butler Group's opinion, there is a growing market for personalised customer communications as competition in all market sectors intensifies.DOC1 Suite from Pitney Bowes is an electronic document composition...
e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report
Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status;...
Cutting Through the Noise:Delivering the Right Marketing Message to the Right Customer
Financial institutions have the opportunity to dramatically improve their understanding of what their customers and prospects are seeking through analysing current customer behaviours in the context of customer location. The...
Mobile Marketing Association (MMA) Case Study: MasterCard
The goals were to build awareness of MasterCard's Priceless Experience music, film and sports internship program for college students, strengthen MasterCard's relationship with 18 - 24 year olds by targeting...
Mobile Marketing Association (MMA) Case Study - Adidas
A completely new software for mobile phones was developed, with which the customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to...
ScreenDreamer's Salesforce Implementation Streamlines Customer Service and Increases Up-Sell/Cross-Sell Revenues by 50-75%
ScreenDreamer, the largest Internet marketing firm for REALTORS in the Delaware Valley, is using AppExchange Builder to customize, create, deploy and manage a number of new business critical applications. AppExchange...
