As the voice of businesses in the United Kingdom, the British Chambers of Commerce (BCC) provides a broad range of practical, cost-effective, and value-added services to the business community. The BCC sought an IT solution that would allow it to better manage its customer relationships and enhance satisfaction, and it was clear from these objectives that the BCC needed a Customer Relationship Management (CRM) solution. After comparing its needs to the tools and technologies available on the market, BCC worked with Microsoft Certified Business Solutions Partner ETC Global Solutions to implement Microsoft Dynamics CRM.
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