South Gloucestershire Council (SGC) in southwest England provides local government services to more than 250,000 citizens. SGC wanted to replace its custom-made Customer Relationship Management (CRM) system, which lacked the features needed to deliver citizen-centric services in line with the government's transformation agenda. To deliver a system that combined ease of use with great interoperability, the council chose Microsoft Dynamics CRM 1.2. The council worked with Microsoft Gold Certified Partner Aspective to deploy the solution and replicated many of the key functions of its previous system - which had been developed over four years - in just six weeks. Microsoft Dynamics CRM has also helped improve quality of service and provided greater insight into citizens' relationships with the council.
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