Nowadays Small- and Medium-sized Businesses (SMBs) see a need for automating their front-office sales and Customer Relationship Management (CRM) tools to their back-office Accounting and financial systems. This white paper provides a valuable list of factors for executive management, IT decision makers, and sales professionals to consider when planning a successful integration project. The paper also addresses the latest developments in software technology that can impact the organization; a project overview of a typical integration initiative using Sage Software products as an example; and the capabilities, benefits, and return on investment that an integrated front- and back office solution can provide for the organization.
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