| Publisher | Interact Commerce | ||
|---|---|---|---|
| Format | 732.8KB PDF | Date added | 29 Jan 2001 |
| Topics | ROI - TCO | ||
| Downloads | 304 | ||
Unlike large enterprises, mid-market companies often do not have the time or the resources to implement new business applications. Yet they're more susceptible to competitive pressure and growth expectations than their larger counterparts - making their CRM needs even greater. Getting Fast ROI in a CRM solution allows the mid-market company to start enhancing productivity prior to the next quarterly announcement - without disrupting the company's current operations or draining financial or human resources. It is an effective catalyst in propelling a company's overall CRM strategy, with some short-term results complementing long-term gains.
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