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Fast Return on Investment (ROI) in Mid-market Customer Relationship Management (CRM) Solutions

PublisherInteract Commerce
Format732.8KB PDFDate added29 Jan 2001
Topics ROI - TCO
Downloads321

Unlike large enterprises, mid-market companies often do not have the time or the resources to implement new business applications. Yet they're more susceptible to competitive pressure and growth expectations than their larger counterparts - making their CRM needs even greater. Getting Fast ROI in a CRM solution allows the mid-market company to start enhancing productivity prior to the next quarterly announcement - without disrupting the company's current operations or draining financial or human resources. It is an effective catalyst in propelling a company's overall CRM strategy, with some short-term results complementing long-term gains.

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