| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 19 Jan 2007 | |
| Topics | Customer Support Services, Mobile - Wireless Communications | ||
| Downloads | 78 | ||
Established in 1990, Advanced Info Service Public Company Limited (AIS) is the largest cellular operator in Thailand. AIS's vision is to create an emotional attachment with its customers because customer loyalty cannot be won simply with technology or pricing strategies in highly competitive markets such as mobile communications. The company has responded to market dynamics with a strategy to differentiate itself by repeatedly providing its customers with exceptional experiences and offering unique services that match their lifestyles. Realizing that proactive customer service was key to expanding its market share, AIS launched a Customer Relationship Management (CRM) program in 1999. At the core of that program was a customer care project called CCare.
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