Can a CRM (Customer Relationship Management) system really create profits for a company? A lot of people don't think so - over the years the media has reported quite a few companies (both big and small) that have tossed a significant amount of dollars down the drain on these kinds of systems. But there have been plenty of successes too. In fact, during the 12 years it has been selling and implementing CRM products like GoldMine and Microsoft CRM it is seen some penny pinching business owners really get a lot of bang for their bucks. This paper shows how.
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