| Publisher | Institute of Electrical and Electronics Engineers | ||
|---|---|---|---|
| Format | 1.2MB PDF | Date added | 09 Dec 2002 |
| Topics | Finance | ||
| Downloads | 63 | ||
Customer Relationship Management (CRM) is critical to the success of a business. Lately, work done in CRM has focused on the mining of customer-related data and the construction of customer behavior models. This paper presents a framework for an effective detection of business events that trigger the execution of customer related activities based on a set of predefined business rules. An event is the occurrence of something interesting to the system itself or to user applications. Event driven execution of rules in Event-Condition-Action (ECA) form can ensure efficiency and timeliness. This is an important aspect of CRM that few researchers have reported. In the e-Brokerage Industry, business events concern mainly with clients, brokerage firms and the stock market environment.
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